OVER THE TOP: Gender is Just a Label! SS22 -CADICA COLLECTION PRESS RELEASE
Cadica collection, launched as a preview in December, originates from an accurate analysis based on materials selection and products involved.
Future trends, such as cultural diversity and genderless, have been significant in influencing the collections of top brands. This had lots of impact to determine some key elements, like ageless garments, identity, circularity,
“less is better”.
“Nowadays there are many scenarios that are deconstructing what was meant to be “normal” few months ago. The reflection starts from identifying a new life scenario: rigid, cold but reassuring.” Said Mr. Carlo Parisatto Chief
Marketing Officer CMO of Cadica Group “We can recognize three most important elements: the first one is about human centrality, with his body and his vulnerability; then we have the feeling of powerlessness, inability of
rebellion against changes; and last but not least, the need to understand the connection between new values and hybridization.”
The collection will be produced under the banner of responsibility, with fewer products but richer in details, a targeted collection for unisex and no gender style that will reduce waste and samples; we can say that fashion
chose fluidity to promote sustainability. That’s why Cadica Group’s SS22 Collection no longer has a dedicated sustainable capsule, because the ethical choice is inherent in all proposals making it 100% circular.
The collection thus drops to 4 style capsules:
° FLUID – every genre’s collection
° TIMELESS – everyday’s collection, focused on letter and denim
° LAB – active collection
° HIGH – tailoring and luxury collection
Concerning the trends, shapes and colors that inspired the collection, we can separate it into four scenarios : Tactility, Monumental, Over The Top, Forever Blue.
Watch the trend Videos:
OVER THE TOP https://www.youtube.com/watch?v=6OjKi4dzrVg
FOREVER BLUE https://www.youtube.com/watch?v=HZVbCb5Ekdc
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